2021 25 June, 8:41AM
Platoon Presents Lifting Voices
To celebrate Black Music Month, we launched an interactive site that invites users to recognize their favorite musical influences while discovering our roster of Black, African, and POC artists. Consisting of an index of 75 influential musicians and legends spanning decades and genres, the site launched on June 20 in honor of Juneteenth and Black Music Month. Based each user’s selects, we recommend a Platoon artist to discover and share on social channels. Seeding kits were sent out to key micro-influencers with a QR code to drive traffic to the site.